How to use PR
PR is all about informing people about your business so that they see it in a good light. To some businesses, PR can mean the difference between success and failure. Go to this government guide, developed with the Chartered Institute for Marketing, for lots of help with PR, from how to get positive media coverage, how to build good relationships with the media, how to respond to bad publicity, and guidance for writing an effective press release, with samples.
Business Link - PR advice >
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